Working on Organic Traffic Growth

Conversion Rate Optimisation using PPC

Building a New Customer acquisition pipeline using organic traffic optimization, activating the retention channel for better communication with the user. Building customer community for better engagement on the platform.

Implemented retention marketing plans to acquire customers for the marketplace using channels such as SEO, E-Mail, SMS and Mobile Push. Created Campaigns via email, Instagram & Facebook Ads to acquire SMB’s for the Platform to increase the business and increase the traffic on the website.

Implemented customer acquisition plans using paid marketing channels. Conducted surveys to create customer buckets based on buying capacity. Optimized Cost/Lead to Cost/Acquisition ratio. Working on Visual content marketing with Instagram.

Delivered on marketing strategies to acquire clients to increase revenue & created customer retention funnels for the sustainability of income. Developed a growth hack to drive traffic towards products and an indirect buying channel for products via content. Ideated an organic community on social media to reduce customer acquisition cost.

Aggregate: 74.36%

Bachelors of Computer Science