Funnel Truffle, A Practice of Digital Commerce

For the considered
enterprise. Building durable demand for the world's most discerning brands, across Real Estate, Banking, Finance & Dermatology.

Vol. VII / № 042 ● Now commissioning Delaware · Singapore Mumbai · Jaipur Est. 2019

№ 01

aeo / geo / seo

+412%

Organic visibility, a London realtor

№ 02

AEO

SEO

№ 03

est. 2019

"Editorial precision applied to performance media."

"A practice with a stake in the outcome."

№ 04

$100M

REVENUE INFLUENCED ACROSS 84 ENTERPRISE ENGAGEMENTS

№ 05

PPC

Four sectors.
One standard.

Funnel Truffle is built for enterprise, the institutions where one campaign can shift a quarter, and one bad headline can shift a year. We do not chase verticals. We commit to four, and we hold a standard inside each one that we refuse to break.

Mandate

Enterprise only. Minimum engagement $60k/qtr.

Concurrent clients

Capped at twelve. By design.

Sectors

Real Estate · Banking · Finance · Dermatology

Avg. tenure

3.2 years per client.

№ 01. Real Estate

Real
Estate.

Pre-launch demand engineering, micro-market SEO, and lead qualification automations for developers, brokerages, and PropTech.

№ 02. Banking

Banking.

Compliance-aware acquisition for retail and private banking. Deposit growth, card portfolios, and wealth-onboarding funnels.

№ 03. Finance

Finance.

Asset managers, broker-dealers, fintech platforms. RIA-grade content systems, programmatic for high-net-worth, and AI-assisted ops.

№ 04. Dermatology

Derma-
tology.

Clinical brands, aesthetic groups, and Rx-grade product lines. Trust-led creative, GEO-mapped acquisition, and HIPAA-aware media.

02 Index of services

Eleven disciplines.
One system.

Each discipline is run by a senior practitioner with a decade or more inside the work. We compose engagements like a magazine, different disciplines on the same press, set to the same standard.

№ 01 Answer Engine Optimization Engineering brand presence inside ChatGPT, Perplexity, Google AI Overviews, and Claude. Structured signals, citation hygiene, and entity claiming. AEO

№ 02 Generative Engine Optimization Long-form, schema-rich, source-quality content built specifically to be cited and reproduced by generative systems. The new top-of-funnel. GEO

№ 03 Search Engine Optimization Technical, on-page, off-page, and editorial. Programmatic landing-page systems for real-estate inventories and clinic locators. SEO

№ 04 Media Buying Cross-channel buying across CTV, digital out-of-home, podcast, and direct publisher partnerships. Audited, compliance-aware, retainer-fee model. PAID

№ 05 Meta Ads Facebook, Instagram, WhatsApp, and Threads. Creative testing pipelines, lead-form optimization, and CAPI-grade attribution. META

№ 06 Google PPC Search, Performance Max, YouTube, and Demand Gen. Bid-aware budget pacing, negative-list hygiene, and offline-conversion uploads. PPC

№ 07 Programmatic Advertising DV360, TTD, Xandr. First-party data activation, addressable CTV, and contextual targeting for regulated categories. DSP

№ 08 Content Creation In-house editorial team. Investor letters, neighborhood guides, clinical explainers, written by people who could file at a real magazine. EDIT

№ 09 Video Production Brand films, performance creative, founder-led series. Sound stage in Mumbai, field crews in Jaipur, Singapore and NYC. FILM

№ 10 AI Automations Custom GPT and Claude workflows for sales enablement, intake triage, content drafting, and reporting. Owned, audited, and yours. A·I

№ 11 Marketing Automations HubSpot, Salesforce Marketing Cloud, Klaviyo, Braze. Lifecycle journeys, lead scoring, MQL→SQL handoff, attribution stitching. MOPS

03 Selected work

The shelf. A brief inventory.

Real Estate № 01 / 23

A 2,400-unit launch, sold in 11 weeks.

Pre-launch GEO and Meta lead architecture for a Tier-1 New York developer. Built the inventory page system, qualified-lead routing, and broker-network heatmaps from zero.

2,400Units sold

11 wkSell-through

$32CPL, qualified

Banking № 02 / 23

Deposit growth in a flat-rate quarter.

For a private bank's wealth arm: full-funnel acquisition tied to live deposit data. We re-architected attribution to count outcomes the C-suite actually trusted.

+38%Deposit lift

$48MNew AUM

2.1×Avg. ticket

Dermatology № 03 / 23

A clinic group, scaled to nine markets.

Built the GEO-mapped paid system, the editorial library, and the AI-assisted intake triage. Compliance and bedside manner, on the same press.

9.4×Blended ROAS

9Markets opened

68%Repeat rate

04 Engagement timeline

The commission process.

From the day you sign, we work to a published calendar. Five phases, twelve weeks to first material outcome, one named partner who answers to you for the duration.

Phase 01

Weeks 01 / 02

Briefing & Inventory

We audit what exists, data, accounts, creative, contracts. We listen to commercial leaders. We ask uncomfortable questions on purpose.

Phase 02

Weeks 03 / 04

Strategy & Architecture

A written commission brief: who the buyer is, where they are, what we'll change, and how we'll measure it. Signed by both parties.

Phase 03

Weeks 05 / 08

Build & Press Check

Tracking, creative, content, automations, built and reviewed like a magazine going to press. Nothing ships unproofed.

Phase 04

Weeks 09 / 12

Launch & Compound

We put real budget behind the work. We meet weekly. We move money toward what's working before it cools.

Phase 05

Quarter on, quarter off

Stewardship

Quarterly editorial reviews. An annual letter to your board. The work continues to compound, and so does our standard for it.

05 The network

Five rooms,
one practice.

From Delaware to Jaipur, five rooms across four cities. Branches in the Americas and APAC, and two practices in Mumbai backed by our headquarters in Jaipur. Wherever your business lives, we have a partner in your timezone.

Branch · Americas

Delaware.

United States

US entity & client desk.
Servicing Americas accounts
across EST & PST hours.

39.0° N DE, USA

Branch · APAC

Singapore.

Republic of Singapore

APAC partner desk.
Coordinating regional accounts,
compliance, & media buying.

1.3° N SIN, APAC

Practice · West

Mumbai.

Andheri West

India creative desk.
Brand campaigns, content,
and production for global accounts.

19.1° N MUM, 01

Practice · BKC

Mumbai.

Bandra Kurla Complex

Finance & banking desk.
Client servicing at India's
financial centre.

19.0° N MUM, 02

★

Practice · Headquarters

Jaipur.

Rajasthan, India

Headquarters & strategy desk.
Practice operations, leadership,
and engagement design.

26.9° N HQ, IND

Four sectors.
One standard.

Real
Estate.

Banking.

Finance.

Derma-
tology.

Eleven disciplines.
One system.

The shelf. A brief inventory.

A 2,400-unit launch, sold in 11 weeks.

Deposit growth in a flat-rate quarter.

A clinic group, scaled to nine markets.

The commission process.

Briefing & Inventory

Strategy & Architecture

Build & Press Check

Launch & Compound

Stewardship

Five rooms,
one practice.

Most agencies sell campaigns. We sell commissions. The difference is who is accountable when the work goes to press, and whether the work is built to last after the campaign window closes.

Ready to
commission
a practice?

Four sectors.One standard.

RealEstate.

Banking.

Finance.

Derma-tology.

Eleven disciplines.One system.

The shelf. A brief inventory.

A 2,400-unit launch, sold in 11 weeks.

Deposit growth in a flat-rate quarter.

A clinic group, scaled to nine markets.

The commission process.

Briefing & Inventory

Strategy & Architecture

Build & Press Check

Launch & Compound

Stewardship

Five rooms,one practice.

Most agencies sell campaigns. We sell commissions. The difference is who is accountable when the work goes to press, and whether the work is built to last after the campaign window closes.

Ready tocommissiona practice?

Four sectors.
One standard.

Real
Estate.

Derma-
tology.

Eleven disciplines.
One system.

Five rooms,
one practice.

Ready to
commission
a practice?